Is anyone cold calling Wholesalers?

I've explored cold calling wholesalers, but my focus has shifted to building deeper relationships with a select few. While a nationwide list is tempting, I've found that quality over quantity yields better results in the long run. Instead of cold calls, I prioritize networking at local REIA meetings and industry events. When I do connect with a wholesaler, I don't use a generic script. My approach is to understand their specific deal flow and what they're looking for in a capital partner. For example, I recently closed a $3.5M bridge loan for a wholesaler who needed quick financing on a distressed multifamily asset. They had a tight 10-day close, and because we had an established relationship, they knew I could deliver. My follow-up emails are always tailored, referencing specific property types or financing structures we've discussed. It's about becoming their trusted resource, not just another cold caller.

Hey everyone, Reggie Owens here from Owens Bridge. That's an interesting question about cold calling wholesalers. I actually tried a bit of this last year, mainly focused on fix-and-flip guys in my local market. I pulled a list of recent cash buyers from public records and tried to connect. Out of about 50 calls, I got maybe 5 conversations, and only one actually led to a deal – a small bridge loan for $250k. It was a lot of effort for one deal, and the lead quality wasn't super high. Candace, I totally get what you mean about quality over quantity. I've been trying to focus more on building relationships with real estate agents and CPAs lately, and that's felt more productive. Are there specific types of wholesalers, like commercial or multi-family, that might be more receptive to cold outreach? Or is it really just a numbers game where you need to hit thousands to see a return?

Good question. Cold calling wholesalers can be a mixed bag. We've seen some success, but it's not a primary channel for us. The challenge with a nationwide list is the sheer volume of unqualified leads. We're looking for specific deal types: residential bridge loans, ground-up construction, or value-add commercial, typically $500k to $5M. Most wholesalers are focused on acquiring distressed residential for a quick flip, which often doesn't fit our loan minimums or property type criteria for our institutional capital. When we do engage, it's usually through referrals from established brokers or other lenders who know our specific box. If you're going to cold call, be prepared to quickly qualify them on property type, loan size, and borrower experience. A general "I buy houses" wholesaler is rarely a fit for our 70% LTV bridge product on a $2M commercial property. Focus on quality over quantity, and make sure your script immediately filters for your ideal borrower and deal profile.